When I left Topspin for Beats just over a year ago, I was inspired by Beats Music’s vision to merge the artist tools with a streaming music service. I wrote then, “This is the next step in the evolution of the way fans find the music they love and connect directly with the artists who make it.”
Beats Music was conceived with a grand and unique vision to unite the world of music listeners and music creators. In January Beats Music launched with the start of its own Artist Tools features including Topspin integration — allowing artists to update their profile page with custom images and merch offers. Over the next several months you’ll see our platform reveal many exciting new features, providing new ways to discover music and engage with your friends and the artists that create it.
Today Beats Music is excited to announce a deal to acquire Topspin to help us achieve this unique vision. The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience. Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.
Topspin artists, please see Topspin’s blog post and FAQ for specific questions. Topspin partners, please know we’ll be honoring the agreements made by Topspin and assigned to Beats Music. Since ecommerce isn’t our core business, we’ll be working with the Topspin team to find the best possible partner to handle Topspin’s ecommerce and fulfillment in the coming weeks.
A desire to be of value to artists in all facets of their career is in Beats Music’s DNA. We’re committed to establishing Beats Music as a conduit for the artist-fan relationship, a platform where artists have a voice, and a provider of useful data and analytics on how fans interact with artists and their music. This acquisition puts our money where our mouth is.