Make something people want.

—Paul Graham

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

Yet for years, this was a scenario that marketers tolerated and accepted as part of the job. We all told ourselves that “you go to market with the product you have, not the one you want.” And then we wondered why our strategies failed—and why those failures were so expensive.

What attracted me to growth hacking from the v...

Mark Cuban wants people who will work for free.

Donatella Versace and Mark Cuban are the most outspoken advocates for it, but there’s a new trend going on in America: large companies wanting people to work for free.

Actually, Versace wants you to pay her.

There has been a rise recently in the amount of unpaid internships in America, with desperate job seekers willing to do anything to get hired. Some companies have even come under fire by the US Department of Labor for offering unpaid ...

Mary Davids

Leadership & Professional Development Consultant

Anne Fisher, contributor to CNNMoney wrote a great article, “To keep employees loyal, try asking what they want” wherein she references an interview of Aflac CEO Dan Amos quoted saying: “If you want to know what would keep someone from quitting, ask.” It sounds like common sense, but not many companies really do it”. I couldn’t agree more. Not only is it a good business decision to find out what it will take for your e...

David Walsh

Senior M&A Advisor at Woodbridge International

I vividly remember the first jerk I met when I started my career. I’ll bet you do too. Everyone else in the office had been so supportive helping out, showing me the ropes, pointing out the politics, where the mailroom was, the vending machines; you know….the important stuff. Then I met Jorge.

Jorge was a jerk. It wasn’t that I didn’t like him, I did like him. That’s my problem. I like everybody. It wasn’t just that he cou...