Make something people want.

—Paul Graham

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

Yet for years, this was a scenario that marketers tolerated and accepted as part of the job. We all told ourselves that “you go to market with the product you have, not the one you want.” And then we wondered why our strategies failed—and why those failures were so expensive.

What attracted me to growth hacking from the v...

Warren Buffett puts a premium on collecting behavioral data while hiring. Credit: Pete Souza

When you analyze how we initially screen job applicants, something becomes obvious: it is all about what the applicants have done (or said they’ve done), instead of finding out who the people really are.

Think about it. Looking at a resume – 80 percent of which contain misleading statements, and 53 percent of which contain outright lies, according to ERE.net – is little more than looking at ...

A “smart” contact lens developed by Google to monitor glucose levels in tears. Photo courtesy of Google.

Google is exploring the human body, hoping to develop a definition for a “healthy” person by cells and molecules.

This ambitious project, which the company claims “has never been done before” and known as the Baseline Study, is being led by the Google X secret laboratory, Google said in a statement Thursday.

The study is now in its pilot phase as researchers e...

by Walter Isaacson

The following table provides the 1-month, and 3-months forecasts for EUR/USD, USD/JPY, AUD/USD , and a selection of other FX majors and crosses as provided by Sweden's Handelsbanken.