Just when you think she’s done it all, Beyoncé has teamed up with TopShop to launch a sports and activewear label! Launching in 2015, the 50-50 partnership will offer clothing, footwear and accessories across dance, fitness and sports.


“Beyoncé and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand.” “This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday. “I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.

An athletic brand with Topshop seems like destiny, given the retailer’s edgy, out-there DNA, and Beyoncé’s penchant for va-va-voom attention grabbers, on or off the red carpet. Topshop gives the leggy singer another theater to show off her assets and broadcast her fierce message of sexuality and empowering females that she brings to the stage and screen. She said she would work with the product development team Topshop puts in place to “create and produce a technical and fashion-led collection” and “participate in all aspects of the partnership.” “I could not think of a better partner… I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”