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The Best Gen Z and Millennial Black-Owned Fashion Brands
Diotima
Diotima’s collections are a celebration of unorthodox designs and individuality. They embrace a range of styles, silhouettes, and textures to that take on an islander or Caribbean inspired style in a knit wear form. The knits are intricately designed to take on new shapes and forms. These manifest into effortlessly chic ready-to-wear pieces to statement-making couture pieces.
Diotima’s collections are a celebration of unorthodox designs and individuality. They embrace a range of styles, silhouettes, and textures to that take on an islander or Caribbean inspired style in a knit wear form. The knits are intricately designed to take on new shapes and forms. These manifest into effortlessly chic ready-to-wear pieces to statement-making couture pieces.
It’s been proven before that the space of fashion hasn’t always been welcoming to Black designers. There have been some great strides in recent years like Black in Fashion Council and Black Fashion Fair. These have aided in the visibility of uplifting Black-owned fashion brands. Still, there are some up-and-coming brands that have yet to gain widespread recognition. These brands have carved out their own lane in fashion with unorthodox and new innovations that deserve acknowledgement.
How to Seek out Up-and Coming Black Owned Brands?
One of the most effective methods for discovering up-and-coming Black-owned brands is through social media platforms like Instagram, Twitter, and TikTok. Utilizing hashtags such as #BlackOwnedBusiness, #SupportBlackOwned, and #BuyBlack can lead you to a surplus of new brands. Following influencers and accounts dedicated to promoting Black-owned businesses can also provide recommendations and introduce you to brands that may resonate with your style. Additionally, online marketplaces such as Etsy, Amazon, and Shopify often feature sections or tags specifically for Black-owned businesses, simplifying the process of finding curated lists or specific categories highlighting these brands.
Under the leadership of Chioma Nnadi at Vogue, there has been a notable spotlight on Black-owned and up-and-coming young brands on Vogue.com or Vogue Runway, offering increased visibility and introductions to Black-owned brands who deserve the spotlight, so much so, they curated a list of 89 Black-owned brands to shop.
21Ninety has rounded up some of our favorite up-and-coming Black-owned Gen Z and Millennial brands.
Tia Adeola
Tia Adeola is known for her intricate ruffles, exaggerated silhouettes, and and a soft color palette that challenge traditional notions of femininity and glamour. She draws inspiration from diverse and “divine” sources, including art history and her Nigerian heritage. Doing so results in collections that are both visually striking and culturally rich. If you’re looking for going out tops and dresses that surpass the standard body con, then the Ruffle dresses and tops are for you.
Head of State
You may have seen Evan Mock’s Gilded Glamour 2022 Met Gala look. Yes, that was Head of State. Head of State’s collections are a bold fusion of heretical prints, unexpected textures, and avant-garde silhouettes. They reflect the brand’s commitment to pushing boundaries and challenging conventions of luxury in Black spaces. From casual jeans and statement outerwear to tailored suits and luxe loungewear, each piece exudes a sense of masculine sophistication.
Mowalola
For punk lovers who have long sought after Vivienne Westwood’s 90s Archive punk pieces, Mowalola offers a modern interpretation. As a creative mastermind for brands like Gap and Yeezy, Mowalola’s designs celebrate sensuality, self-expression, and a punk-centered ethos. Drawing inspiration from her Nigerian heritage, British punk upbringing, and global pop culture, her pieces fuse the best aspects of each cultural experience. Mowalola’s signature aesthetic combines provocative graphics, diverse silhouettes, and striking prints, resulting in pieces that command attention and have sparked controversy in the past.
House of Aama
Resort wear all the time? Yes please! Telling pan-African diasporic stories through clothes is what this mother-daughter duo does best. From the antebellum South to the Great Migration and beyond, House of Aama explores the complexities of Black identity and resilience. They pay homage to the ancestors who paved the way for future generations.
Meticulous attention to detail characterizes House of Aama’s designs. They are known for luxurious fabrics and thoughtful design. From heirloom-quality dresses and blouses to statement outerwear and accessories, each piece is a work of art. The work reflects the brand’s commitment to authenticity, and cultural pride.
Jimmy Choo's New Made-to-order ‘Couture' Styles
Rise to the Level of Art
LONDON - Jimmy Choo's creative director Sandra Choi works and designs like her established counterparts in the industry: she hides in nature to escape from the glamour of the fashion world, and she still sketches every accessory - which is evident with a quick scroll of her Instagram page.
She's now sharing her love for florals and botanicals with the world in a collaboration with the Parisian embroidery house Les Ateliers Vermont, famed for working with more than half of the LVMH Moët Hennessy Louis Vuitton brands.
"About a year ago, when we were in the middle of developing the Jean Paul Gaultier collaboration, it's when the idea came to me to focus on a part of the brand that people might not see: the fancy decorative and textured pieces," she said in an interview, explaining that this is the brand's couture proposition and it's only available through Jimmy Choo's made-to-order arm.
The collection celebrates 10 of Choi's favorite cities with 10 matching shoes in the style of platform heels, slingbacks, block heels and stilettos. Meanwhile, the handbags are in the brand's Bon Bon style, a wink to each city's natural landscapes.
The cities include Dubai, London, Los Angeles, Milan, Mumbai, New York, Paris, Seoul, Shanghai and Tokyo.
"I wanted to marry the flowers with travel, which is something I love and I always jam together different ideas [for any collection]," said Choi.
In Jimmy Choo's Christmas collection last year, the designer metalized flowers onto the shoes, but this time the flowers take more of an emotional and delicate turn.
She described entering the embroidery house of Les Ateliers Vermont the same way as a child entering a sweet shop, where behind every single jar was a new discovery.
The London pair is adorned in bubblegum pink using a matching tulle fabric to recreate the shape of a peony, while the rest of the shoe is decorated with pink beads and small shiny sequins that are reminiscent of the colorful doors found in Notting Hill.
The Tokyo set is also pink, representing the pink sakura, or cherry blossom, of Japan, which have been embroidered using thin slices of mother of pearl.
Choi fused an emerald green with gold for the Dubai set.
"The gold represents the sun, the warmth and the sand. I grew up in Hong Kong, then I lived in the Isle of Wight, but somewhere in the middle of the world, Dubai is there and it's glorious; that's how I interpret the green, gold and sequins," said the designer.
Her personal favorite from the collection is the Paris set for its "twisted way of dealing with beauty," she said. The shoe and bag are set on a smoky blue silk with a few clear gemstones and black beads that replicate the handiwork of an artist sketching.
"Paris means avant-garde and it's about the craft. I wanted to flip the embroidery to show the inside, which nobody cares about normally, but I do. I always look at the back of anything and put them in the front," she said.
Choi's work in the Jimmy Choo studios started when she was working on couture shoes for her uncle, who founded the company with that focus. She credits that period of her career as a formative moment - it's where she learned how to use fabrics, textures and finishes to come up with beautiful shoes.
Every designer she has encountered along the way and collaborated with, from the late Virgil Abloh to Marine Serre, have all spoken to her about vintage Jimmy Choo shoes.
At London Fashion Week, Choi worked with the young American designer Conner Ives for the second time for his fall 2024 collection based on American debutante balls and Truman Capote's Swans.
The collaboration was inspired by Jimmy Choo archival shapes, which included a knee-high boot, kitten-heeled mule and slipper. The shoes came in chocolate brown lizard-embossed calfskin and a satin effect calfskin with hand-painted roses by artist Rosie Mennem.
On and off the runway, Choi is talkative and witty, whether she's describing footwear or her holiday plans.
During awards season, it's hard to ignore the red carpet without at least 11 sightings of a pair of Jimmy Choos, from Anya Taylor-Joy, Emily Blunt, and Charli XCX to Taylor Russell. "It's a thriving business," said Choi, who admits she's always flattered that the stars choose her designs to wear.
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Ferguson and Fifty-Year Fire
On August 5, 1966, Martin Luther King Jr., and about 700 protesters marched through an outer Chicago neighborhood called Marquette Park to protest housing segregation, an ignominious endeavor in which the Second City may well have earned first place. The ethnic whites who lived in Marquette Park had no patience for King or his message. One of them, according to the Chicago Tribune, proudly displayed a sign that said, “King would look good with a knife in his back.” The sentiment was shared by many of his fellow citizens, and King was dead less than two years later. But blacks moved into Marquette Park anyway, though it was never truly integrated: unable to stop the influx, the whites simply left. Today, the neighborhood is only about 5% white, the Eastern Europeans having long decamped deeper into the suburban mosaic, ever farther from the lakefront city with its restive dark masses.
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HRDCVR the hardcover culture magazine updates +
what to read now +
well, we'll see.
Thanks to our backers, HRDCVR is 224% crowdfunded. Free of the constraints of web publishing, the HRDCVR mission is to push print to its extreme, and to create content from the (r)evolutionary stance of everyone being equally interesting. We've been meeting with great people, and hope to announce our creative director soon. We have a lot of apps for the HRDCVR Social Media Fellowship (deadline is July 18), and HRDCVR will announce another two paid fellowships this week.
AND WHAT: "more and more of our culture is curated algorithmically" and war gets get more grim and tourism-eco-economy battles in Bimini and Fly Art and the new Star Wars and a self-driving Benz on Germany's autobahn and Jason Kidd's NBA business and Sullivan & Son and "the gods of hapa-ness" and Clare Booth Luce and ambition and crack and journalism in DC in the Berry years and quesadilla cake and Rae Sremmurd and Mike Will Made-It's "No Flex Zone" and Leslie Jamison and the new every1 in the wilderness and the food & drink issue of Esquire Philippines and goodbye to Walter Dean Myers.
The People
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Meet the hilarious families that keep us laughing as they watch the buzziest moments of the small screen.
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Poetic Complications™ White Gold,
Diamond
Inside a white gold case set with diamonds, two butterflies perform a delicate ballet in a majestic forest setting. Thanks to the timepiece's double retrograde movement, one butterfly indicates the hours and the other the minutes against a dialof lacquer mother-of-pearl. Diameter: 38mm, Movement: Swiss mechanical movement based on a Jaeger-LeCoultre 846
