107.9FM NYJ/LA

Translate This Page

A secretive Amazon team reportedly tweaked its core algorithm (and violated Amazon's #1 principle)

Posted by Robinhood Snacks on Thursday, September 19, 2019

A secretive Amazon team reportedly tweaked its core algorithm (and violated Amazon's #1 principle)

The greatest digital real estate on Earth... is Amazon's search results. And a WSJ investigation alleges that Amazon tweaked its core search algorithm last year to boost sales of its own products. These stats about Amazon's subtle-yet-powerful search feature humbled our souls and scream the key context:

  • Nearly half of all online purchases in the US are on Amazon.
  • 66% of all purchases on Amazon are from items in the 1st page of Amazon search results.
  • 20% of Amazon purchases are whatever was #1 in the search results.

Does the name “A9” mean anything to you?... Stands for "Algorithm" (and there are "9" letters in it). A9 is the Amazon division responsible for Amazon Search — and because that valuable search tool is ripe for corruption, Amazon keeps the team away from the Seattle HQ in Silicon Valley as a subsidiary company with a separate CEO. Here's what the WSJ discovered:

  • A9's core mission is to "get the best results for our users."
  • But Amazon's retail arm back home in Seattle wanted to push more profitable products to the top of search results — not necessarily the best products for customers.
  • So they pressured A9 to tweak the algorithm to increase sales of its own products and 3rd party ones it can make more money off.
THE TAKEAWAY 

This breaks Amazon's core rule: "Customer Obsession"... And could be unlawful since Amazon should be an unbiased marketplace, not a retailer pushing its own brands. But Amazon may have ignored its own laws: Its 14 leadership principles — this story violates the very first one. If Amazon tweaks search results to benefit Amazon, it's not benefiting you and us as customers.

Fun SnackFact: After the WSJ published the report, the A9 website was taken down. Awkward.






    HOT 103.1 FM HOUSTON

    Instagram



    Here’s $30 of BTC, on us.
    Get free $30 of BTC 
     by funding your Invstr+
    account
    with $100 or more.
    Fund account & claim $30 of BTC
    Need help? Contact us at
     
    supportplus@invstr.com



    Invest, spend, and earn 2.05% APY*–all through your brokerage account.
    Our goal at Robinhood is to democratize finance. This means delivering products that help you do more with your money and improve your life. Today, we're excited to introduce Cash Management, a new feature to give you more flexibility with your brokerage account.
    JOIN THE WAITLIST
    Flexible Spending
    Use your Robinhood debit card anywhere Mastercard® is accepted around the world.
     
    Earn 2.05% APY
    Your uninvested cash is moved to banks in our program that pay you 2.05% APY*. Like all variable rates, this could go up or down over time.
     
    FDIC Insurance
    Your cash in the program banks is eligible for up to $1.25 million of FDIC insurance, or up to $250,000 per bank, subject to FDIC rules.
     
    75,000+ ATMs
    Don't pay fees at any of the 75,000+ ATMs in our network.
    JOIN THE WAITLIST

    See the source image



    For the next two weeks, you can earn increasing levels of Stock-Back™ rewards when you shift your everyday spending to your Stash debit card.* 

    Every qualifying swipe over $5 gets you closer to leveling up your Stock-Back rewards. Levels start tomorrow and reset to zero on Monday, November 18.

    Follow Us

     

    Flag Counter


    Flag Counter

    Make a free website with Yola