“So, when I first got into the car industry 22 years ago, I started in sales. It was going to be a pitstop for me, it was not a career, and I was always looking for a way out,” Gordon said in a PBS video clip. “And then about 15 years in, after it’s absolutely a career, my thought process changed. I dove deep into the industry and that gave me pride, and then I noticed a lack of women and I wanted to do something about it.”
“Being a woman in a male-dominated landscape isn’t as challenging as one might think if you have the right information,” Gordon said.
According to the car expert, the two most important things consumers need to understand are their leverage with purchasing power and pricing comprehension.
“It’s all about awareness,” Gordon said. “If you know better, you do better.”
