#FINANCIAL_LITERACY

"There's over 8,000 breweries across America and the space that we've entered is as competitive as any of them. I've always been a beer drinker. I love beer. And when I looked at the category, I just felt that it could be better. I thought that what's available has been on the market for a long time. I think it was time for a newcomer and quite simply, I felt that we could do it better and I think that we have. So that was really the motivation behind getting behind this project," the three-time Super Bowl winner told Yahoo Finance.

Aikman's "better beer" appears to be hitting the market at the right moment in time. 

According to a new survey of retailers from Uber-owned alcohol delivery service Drizly, 60% say “organic and natural” are non-price-related attributes that is increasingly influencing their purchasing decisions, especially for wine. Moreover, while half of the retailers surveyed plan to carry more hard seltzer next year, 57% expect to devote more shelf space to craft beer. 

Added Aikman, "There's a lot of people like me that are very conscious of what they're putting into their bodies. They work hard during the week, and when it comes time to celebrate, don't want to compromise all the hard work that they put in throughout the week."